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» How Long Has Brailsford Got
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» How Long Has Brailsford Got
by London Bus Chaser on Sun Apr 23, 2017 10:27 pm

» Research Study - University of Kent; Training optimisation!
by MelissaGilbert on Mon Apr 03, 2017 2:32 pm

» Ride 100 Charity places for Sands!
by Piers Sands on Fri Mar 17, 2017 3:09 pm

» Join our Ride London 100 team!
by Sight For Surrey on Wed Mar 15, 2017 12:10 pm

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by AMW on Sat Feb 25, 2017 6:26 pm

» Denbies Duels 2015...full results and photos
by AMW on Fri Feb 24, 2017 11:11 pm

» Where to get the best Cycling Bargains
by qcscmh on Sat Feb 11, 2017 2:47 pm

» Reliability Rides 2016
by highlandpro on Fri Feb 10, 2017 3:02 pm

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by ib381 on Fri Feb 03, 2017 9:58 am

» Is Female Roadbike for a Female mandatory?
by Bimbadeen on Sun Jan 29, 2017 4:51 pm

» Nicole Cooke
by johnpov on Wed Jan 25, 2017 5:57 pm

» Ten days in Malawi..
by OpenArmsMalawi on Thu Jan 19, 2017 11:57 am

» Amélie-les-Bains 2016 and a record cycle ride.
by AMW on Mon Dec 05, 2016 5:32 pm

» Social world of racing cyclists explained sociologically
by Bimbadeen on Sun Dec 04, 2016 4:24 pm

» Revolution track series
by ph on Sun Aug 14, 2016 10:10 pm

» Princes Risborough to Euston
by GavSmurf on Wed Jul 27, 2016 4:10 pm

» Denbies Duels 2016 Knockout Hill Climb ENTRIES OPEN
by natc on Sat Jul 23, 2016 4:50 pm

» Another time trial death
by trackracer on Tue Jul 12, 2016 9:40 am

» Stage 1 Tour de France
by trackracer on Tue Jul 12, 2016 9:25 am

» NEW LEICESTER TRACK ?
by StuartBen on Mon May 09, 2016 10:36 pm

» Harlow Track
by Bally on Thu May 05, 2016 12:05 pm

» Greek Cycle Holidays an alternative holiday destination
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» Watch out if you're riding around Pilgrims Way Kent
by BogTony on Sun Mar 13, 2016 5:56 pm

» What a surprise
by nettie biker on Wed Jan 27, 2016 12:57 pm

» 1485 Audax
by the belly on Mon Dec 28, 2015 10:04 pm

» A week long supported tour of cycling routes in Scotland.
by AMW on Sun Oct 25, 2015 9:23 pm

» Bath CC HC travel
by Frisky_11 on Thu Sep 24, 2015 9:16 am

» ENTRIES OPEN Denbies Duels Knock Out Hill Climb 2015
by natc on Wed Sep 23, 2015 6:36 am

» Shelsey Walsh Hill Climb 4th Oct 2015
by MarkAllen on Tue Sep 08, 2015 9:47 pm

» Short Presta Valve Inner Tubes
by likaleica on Sat Jul 25, 2015 8:56 am


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Announcement: SweetSpot Group partner with Peter Phillips and SEL UK

SweetSpot Group, the organisers and promoters of The Tour of Britain cycle race, are delighted to announce that from Wednesday 1st August they will work on an exclusive basis with Peter Phillips and SEL UK for the future commercial development of their events. SEL UK, led by Managing Director Peter Phillips, will work with SweetSpot Groups existing Commercial team, headed by Alastair Grant, across their portfolio of cycling events, headlined by The Tour of Britain, but also including The Halfords Tour Series city-centre cycle races and The Tour Ride mass participation events.

SweetSpot and SEL UK will also work together on future cycling and sporting projects including bids to bring the Tour de France back to the UK.

Peter Phillips, Managing Director of SEL UK commented:

I am delighted that SEL UK is able to team up with the SweetSpot team at a time when road cycling in the UK is going through an unprecedented period of growth. I look forward to bringing SELs commercial experience across a broad range of sports to bolster that of SweetSpot and their events.

SweetSpot will benefit from SEL UK and Peters experience of activating sponsorship and promoting rights holders interests across their portfolio of events.

Hugh Roberts, Chief Executive of SweetSpot Group, said,

We welcome Peter and his team on board at a time when all forms of cycling in Britain are enjoying an exceptional boom. There is a golden opportunity to build-up the work we have been doing with The Tour over the past decade, and look forward to working together closely on the sponsorship and commercial activity surrounding The Tour and our other current and future events.

The Tour of Britain, the UKs biggest professional cycle race and the countrys largest *CENSORED*to-spectate live sporting event takes between 9th and 16th September, starting in Ipswich and finishing in Guildford.


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