News: Shutt VR Kits Out Orbea-For Goodness Shakes!

[veloriders]

Shutt Velo Rapide Kits Out Orbea-For Goodness Shakes! with New Racing Apparel. UK cycling clothing company sponsors UK-based professional cycling team. York/London, 22 February 2010 – UK cycling clothing spec ialist, Shutt Velo Rapide, have today announced that the company will provide Orbea-For Goodness Shakes! cycling team with the best in British-made cycling clothing for the 2010 racing season.

The new sponsorship deal will see Shutt Velo Rapide provide both the men’s and women’s team with the company’s new line of merino Sportwool racing jerseys. The clothing will feature a range of made to measure, bespoke jerseys, technical gilets and Shutt’s new pro team range of bibs shorts. The sponsorship will also see the team help Shutt Velo Rapide test and develop both the men’s and women’s clothing range.

“This sponsorship of the Orbea-For Goodness Shakes! cycling team falls in line with our own company principles of teamwork and dedication, and provides us with the unique opportunity to test our clothing in race conditions,” said Simon Warren, managing director for Shutt Velo Rapide. “With race tested designs, we can improve the quality of the clothing the team uses, as well as provide our customers with the best in British-made cycling clothing.”

“When the opportunity arose to work with Shutt Velo Rapide, we didn't hesitate for a minute to bring them on board as one of our team sponsors. This is a fantastic chance for Orbea-For Goodness Shakes! to work with a company that shares the same ethos and vision as the team, and we're all looking forward to working alongside Shutt Velo Rapide to develop future products,” said James Whatling, Orbea-For Goodness Shakes team manager. “It's a privilege for the team to be asked to work on the research and development of Shutt VR clothing. This is a perfect partnership for a new team and it gives the riders a real sense of ownership to have their feedback utilised in the production of Shutt VR's new clothing ranges.”

Orbea-For Goodness Shakes! together with Shutt Velo Rapide will be supporting both a Men’s and a Women’s Squad in 2010, a commitment that sets them apart from other domestic teams. With Olympic Champions, World Champions, experienced riders and young up and coming athletes, Orbea-For Goodness Shakes! is looking to the future and aiming for the very top.
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