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PostPosted: Mon Apr 02, 2012 8:17 pm    Post subject: CYCLESCHEME AND BRITISH CYCLING JOIN FORCES Reply with quote

With the weather improving, the clocks changing and an exciting summer of cycling just around the corner, there’s never been a better time to get on your bike. And now Cyclescheme and British Cycling have joined forces to make it even easier to take to the saddle.

Utilising the combined knowledge and expertise of both the UK’s leading provider of the Cycle to Work scheme and the National Governing Body for cycling, the two organisations will promote cycling and its benefits, increase cycling knowledge and awareness and encourage commuters to choose a bicycle as their method of transport this year.

With more opportunities than ever before for people to ride their bikes, cycling has well and truly hit the mainstream. Cyclescheme and British Cycling aim to further build upon this by encouraging a cultural shift onto two wheels and support government targets to reduce CO2 emissions and congestion and support sustainable travel.

Daniel Gillborn, Head of Commercial Operations for Cyclescheme commented;

“Here at Cyclescheme we are committed to the long-term cultural and modal shift from cars to bicycles. Our partnership with British Cycling is another key step in leveraging the positive effects of our Olympic year to increase the number of people who cycle to work, whilst enhancing British Cycling’s commuter strategy too.”

Ian Drake, Chief Executive of British Cycling, said:

“We’re working hard to encourage more people to ride to work, both through our road safety campaigning and by providing a raft of expert tips and advice to commuters from ensuring they have the right kit, to having the necessary skills to ride safety in the rush hour. We’re delighted to now be working with Cyclescheme who share our passion for increasing the number of cyclists across the country, and together we look forward to helping more people make the move from the car or train onto the bike.”
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