Tour of Britain 2010

[veloriders]

The Tour of Britain 2010 Unveils Hardest Route in Seven Years. Wales, Norfolk and Ess ex will host for the first time the country’s largest free to attend event. London, 20 April 2009 – SweetSpot, organisers of The Tour of Britain have today unveiled the route for the 2010 event, which will take place across eight days of racing from 11th to the 18th September. The launch event, which took place at The London Transport Museum in Covent Garden, saw the race route unveiled to audience of invited guests and industry insiders.

The 2010 Tour of Britain will start in the North West of England on Saturday 11 September and finish in London the following weekend on Saturday 18 September, giving Britain’s cycling fans a first chance to see Team Sky take on the world’s best on British roads.

The 2010 event visits several established venues for The Tour of Britain, but also visits several regions and venues for the first time, visiting Norfolk, Suffolk and *CENSORED* in the East of England, and revisiting Wales for the first time since the revival of the event in 2004.

“This year’s event sees The Tour of Britain race into several new regional venues, and for the first time ever we will have two stages take place in the East of England region, bringing the race to new audiences in Norfolk, Suffolk and *CENSORED*,” said Michael Bennett, Technical Director of The Tour of Britain. “We are delighted to be bringing the race back into Wales this year and look forward to a tough stage into Swansea this year. On the way from the Grand Depart to the final stage in London, riders will face tough routes and intense competition, while taking in some breathtaking views of our wonderful country.”

96 of the world’s top cyclists from 16 top professional international teams will take on the challenge of The Tour of Britain in 2010, with a route designed to deliver a worthy overall winner to join the ranks of previous yellow jerseys such as Edvald Boasson Hagen, Geoffroy Lequatre, Romain Feillu and Nick Nuyens.

The 2010 Route
The eight stages for the 2010 Tour of Britain are:
• Stage 1 – 11 September – Rochdale to Blackpool (126km)
• Stage 2 – 12 September – Stoke-on-Trent to Stoke-on-Trent (160km)
• Stage 3 – 13 September – Newton to Swansea (150km)
• Stage 4 – 14 September – Minehead to Teignmouth (171km)
• Stage 5 – 15 September – Tavistock to Glastonbury (176km)
• Stage 6 – 16 September – King’s Lynn to Great Yarmouth (189km)
• Stage 7 – 17 September – Bury St Edmunds to Colchester (151km)
• Stage 8 – 18 September – The TfL London Stage (100km)

Stage one of The Tour of Britain 2009, which will set off from Rochdale on Saturday 11th September, will finish in the spectacular seaside resort of Blackpool.

The Tour of Britain then heads south, with Stage Two starting and finishing in Stoke-on-Trent, via a hard day’s racing through the scenic North Staffordshire countryside, including the infamous Gun Hill.

Stage Three visits Wales for the first time since 2004 and after a tough stage the peloton will head up Constitution Hill before the finish in Swansea. From here the race moves onto the South West for stages Four and Five, scene of some of the race’s biggest crowds in 2008 and 2009.

From there the race moves onto to the East of England, visiting Norfolk for the very first time for Stage Six. This also happens to be the longest stage of this year’s race taking in 189 kilometres across the county. The penultimate day of the race sees the peloton race from Suffolk’s Bury St Edmunds to *CENSORED*’s Colchester on a stage that could decide the winner of this year’s race.

The final day of racing will see the riders take on a brand new race circuit in the London borough of Newham the host borough for the London Olympic and Para-Olympic games 2012, where the winner of the 2010 Tour of Britain will be crowned.

The Prostate Cancer Charity Partnership
For the second year, The Prostate Cancer Charity is a proud and exclusive charity partner of The Tour of Britain. This partnership sees the two organisations put on three mass participation events in 2010, The Prostate Cancer Charity Tour Rides, following the success of the inaugural events rides last year in Stoke-on-Trent and London.

The first one of these events, which offers participants the choice of three distances, will take place on Sunday 5 September. It will give cyclists the chance to ride Stage Four of the 2010 Tour of Britain, in the South West. The second event will take place on Sunday 26 September, covering the same route as Stage Two of The Tour, in Stoke-on-Trent. There will also be a more leisurely ride held on the final stage of The Tour of Britain, in London, on Saturday 18 September.

John Neate, Chief Executive of The Prostate Cancer Charity, said: “We are delighted to be entering into the second year of our partnership with The Tour of Britain. We are already building upon the success of our first serious foray into the fast-growing world of cycling last year by adding a third event to our calendar, in the South West, for 2010. By offering the unique proposition to cycle on an official stage of The Tour of Britain, we have been able to establish credible events, at all levels of competition and endurance, as well as, importantly, to increase awareness of prostate cancer itself.”

Daily ITV coverage
For the third successive year running full coverage of the race will be televised on ITV, with viewers able to enjoy an hour long nightly highlights show of all the action on ITV4, between 7pm – 8pm, with repeats the following day.

The Tour of Britain is proud to be partnered with The Prostate Cancer Charity.

- Ends –

Notes to Editor

For more information on The Tour of Britain 2010, please visit: www.tourofbritain.co.uk
Official Partners & Suppliers
Official partners for this year’s Tour of Britain include The Prostate Cancer Charity, Transport for London, Ordnance Survey, Honda, and Birmingham Midshires.
Official suppliers for this year’s event include Soreen, Mule Bar, Impsport, SRAM, Felt, Saddleback, Thule, Betafence, Highland Spring, Cambridge Design Partnership, as well as The AA.

The Prostate Cancer Charity
‘Unite ByCycling’ will feature a range of cycling events, involving both professional cyclists and the general public. The activity is focussed around the UK’s premier professional cycling events, The Tour of Britain and The Halfords Tour Series and will extend to events that amateurs and cyclists of all abilities can enter, all with one goal in mind: to unite people through cycling and raise awareness of prostate cancer. For more information and to pre-register, please visit: www.tourride.co.uk

The Prostate Cancer Charity is the UK’s leading charity working with people affected by prostate cancer. It funds research, provides support and information, and campaigns to improve the lives of men with prostate cancer.

SweetSpot Group Ltd
SweetSpot Group Ltd is the company behind the successful revival of The Tour of Britain, re-launching the event in 2004 after a five-year absence from the calendar. SweetSpot is a sports marketing and events company *CENSORED* in the creation and execution of high quality, commercially successful, annual sporting events.

As well as The Tour of Britain, SweetSpot was responsible for facilitating the Grand Départ of the Tour de France in London 2007 and provided logistical support for Honda’s Earth Dreams Tour. For more information, please visit: www.sweetspotgroup.co.uk
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