Boardman Bikes Sponsors Sprint Competitions in 2010

[veloriders]

Sprinters get chance to stretch their legs and show their wares SweetSpot, organisers of The Halfords Tour Series have today announced Boardman Bikes as the title sponsor of the Series’ Sprint Competition.
Integral to each round of the Series, which starts at Canary Wharf on Tuesday 25th May, the peloton will contest three sprints held at 15 minute intervals during each round. These three sprints for the line will allow the riders to gain valuable points over each other for the coveted Boardman Bikes Sprints Jersey and cash prizes.

The sprints in the 2009 Tour Series were always hotly contested, and this year will be no different, with many of Britain's top riders hoping to emulate last year’s Sprint Winner, Russell Downing.

“It’s great for Boardman Bikes to be involved in this year’s Halfords Tour Series. With the phenomenal success of last year’s events, it made sense for us to go from the winning teams bike sponsor, to becoming the Sprint competition sponsor.” said Chris Boardman, Olympic Gold Medallist, Tour de France yellow jersey wearer, multiple World Champion and World Record holder.

Mick Bennett, SweetSpot Technical Director said “We are delighted to welcome Boardman Bikes to the fold as sponsor of the Sprints Competition in the Halfords Tour Series. The Sprints are all about speed and performance so there is great synergy with the Boardman Bikes brand.

“We have the strongest field of cyclists ever to take part in the Halfords Tour Series this year and The Boardman Bikes Sprint Competition Series will give the sprinters in the teams even more to fight for, whilst providing spectators with breathtaking displays of power and skill at each televised race” added Bennett.

The Halfords Tour Series takes place on weekday evenings from 25th May to the 24th June in 2010 across ten cities, and sees ten teams of five professional cyclists battle it out to be crowned the best team in the country.

Races start at 7pm on Tuesday and Thursday evenings, with the exception of Chester which takes place on a Monday evening, The Halfords Tour Series will generate a carnival atmosphere at each of the ten chosen venues with a host of cycling based events and activities and fast paced, gladiatorial professional bike racing.

As in 2009, audiences nationwide will be able to watch each round of The Halfords Tour Series at 7pm on ITV4 the evening after each round, inspiring a new generation of cycling fans across the country this summer.
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