Cycling – Onimpex to be title Sponsor of National Cross Cham

[veloriders]

Onimpex, importers and distributors of some of the most prestigious brands in cycling have agreed a deal as title sponsor to the British Cyclo Cross Championships to be held in Derby on January 8/9th 2011.
The company, based in Warrington, have built a small and desirable portfolio of products including amongst others; top Belgian clothing manufacturer Bio Racer and the innovative ReSkin patch.
“We are extremely excited and proud to be associated with the National Cyclo-Cross Championships,” commented Ken Jones, Managing Director of Onimpex UK, “it’s the first time we have ventured into title sponsorship and we are thrilled that we have been able to ink a deal with a sport so exciting and increasingly popular.”
The explosion in road cycling across Britain and Europe has been mirrored by a huge upsurge in interest in the traditional winter sport of Cyclo-Cross, with thousands rediscovering the delights of fast off-road thrills.
With a comprehensive and cutting edge collection from Bio Racer, clothing providers to the Belgian national squad amongst others, Onimpex is perfectly placed to provide clothing to this growing legion of hard-core fans of the Flandrian national winter pastime.
“It’s a spectacular sport, “adds Jones, “every day more riders in Britain are taking it up. I’ve been going to Belgium for years to watch. It’s fantastic training, exhilarating to see and although Onimpex and Bio Racer have sponsored individual crossers in the past we wanted to give more back to a sport that never fails to excite.”
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